Strategic growth + authority

Lexus x Bonsaiteca

Mastery in Motion

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Lexus Portugal and Bonsaiteca come together in a collaboration where Japanese automotive engineering meets the delicate art of bonsai. Different disciplines, the same values: precision, dedication, and the relentless pursuit of excellence.

At the center of the story is Ivo Santos, founder and Creative Director of Bonsaiteca, embarking on a three-month journey to Japan to refine his craft at Taisho-En, under Master Taiga Urushibata, an experience supported by Lexus. Inspired by Japanese tradition, the partnership draws a clear parallel with Lexus Takumi craftsmanship: thousands of hours devoted to mastering the smallest details.

A film about patience, technique, and the beauty of doing things properly.


Credits

Vinicius Souza, Director of Photography
Vasco Ferreira, Behind the Scenes

Client

Client

Lexus

Lexus

Year

Year

2025

2025

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